August 18, 2014
Cyd-Springer-blog

SBDC Helps Artist Learn How To Market Her Work

After 25 years in northern Colorado as a graphic artist, copywriter, and greeting card designer, Cydney Springer put down the computer mouse and took up an artist’s paintbrush. With two years of study under other artists and a lifetime of interest in painting, she set out to capture the beauty and awe of Colorado landscapes.

She works with oil paint in an Estes Park studio with windows that frame Longs Peak. It’s no wonder landscapes and nature are her forte.

Exhibitions throughout United States

Over the past 10 years, she has exhibited throughout the United States, from the American Artist Professional League Annual Show in 2006 in New York City; Nomadas del Arte exhibitions in Santa Fe, N.M., and Dallas, Texas, the Montgomery Museum of Fine Art in Alabama, and seven times an artist featured in the Governor’s Invitational Show in Loveland, Colo.

Several galleries represent her work: Aspen and Evergreen Gallery in Estes Park, Elk Horn Gallery in Winter Park, Mary Williams Fine Arts in Boulder, Rich Timmons Studio and Gallery in Doylestown, Pa. And the newly opened Cydney Springer Gallery at the historic Stanley Hotel in Estes Park.

The business side of art

Artists are entrepreneurs, of course. They are their own business. Like many artists, Cydney reached the point where she asked this question: How do I market myself?

She came to the Larimer County Small Business Development Center and signed up for a course called Leading Edge for Entrepreneurs. It’s a 12-week business class offered in Estes Park, CO.

“The SBDC entrepreneur program is multifaceted,” Cydney says. “I learned quite a lot.”

Top-notch consultants for top-notch advice

SBDC puts clients in contact with expert consultants. Cydney worked with Nelia Harper, an entrepreneur and strategist with more than 10 years of small-business ownership, sales, marketing, and business development experience. She also worked with Adam Shake, owner of Neanderthal Productions Social Media Consulting in Estes Park, and Tony Bielat, owner of Estes Park Marketing and a certified Project Management Professional.

“We went over what I had been doing and what I can do with different products,” Cydney said. She is expanding her offerings with prints, and her card line has been successful, too. Her website is set up for sales.

And now her new venture, the Cydney Springer Gallery at the Stanley. About 75 people attended the recent opening. The gallery is open from 9 a.m. to 6 p.m. daily.

As if her painting and the new gallery aren’t enough, Cydney is organizing the Rocky Mountain Plein Air Painters to spend a week in Rocky Mountain National Park Sept. 17-28 as part of the park’s 100th anniversary. The gala opening is Sept. 25 at the Fall River Visitors Center. The French in the name of the association says what the artists do – they paint outdoors – in the “plein air.” So instead of being in her studio looking at the mountains, Cydney will be out in nature, her inspiration.

About the author:

John Feeley is director of public relations at Front Range Community College. He’s a retired soccer referee and newspaper editor whose subscription ran out.

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